You may have a very lucrative business and still fail. The most important factor is Marketing ; who knows that your business exist and you business is the answer that they are looking for. Truth is, you can be doing the most lucrative and eat to sell business , have huge solutions for people, but if you don’t have a good marketing strategy not just marketing it , your impact is short and your business profit will stay shallow . The Internet casts a huge net for you to get your business in front of many people quickly. In fact, there is no other platform out there that gives you such wide influence without costing you so much . Though, it is your choice whether you’ll take advantage of it. Internet marketing stands out among the rest because it is low-cost (if not free!), convenient, provides you with massive reach, and you can do it in such a way that is personalized and custom to you and your brand. You have an opportunity to strategically position yourself before your clients and your clients-to-be. So, stop holding off and let’s see how you can effectively market your business online and stand out as the expert you are.
1 Get a Good Website for your Business
Your website is your first impression and your website will either pull your ideal audience in or instantly turn them away. It is the first step you take when trying build an Online present. You need a website that will speak directly to your ideal customer; one that is professionally made, easy to navigate, promotes a call to action, has strong landing mages, accessible via mobile and uses attractive images. All of these things make for a website that will cause you to stand out among the millions of websites out there. There are important pages necessary for a strong website and those could include about, testimonials, contact, portfolio, services, products, blog, contact, terms & conditions. Depending on your business and your niche, picking the right pages is almost just as important as the design. Make sure your website speaks all about your business and it is very dynamic in the sense the your prospect can contact directly from your site. You can even add appointment page and so on.
2. Create a blog and post high-quality content regularly.
Clearly, the most important way you can market your business online is to build a blog where you can post and share high-quality content that adds an exceeding high amount of value on a regular basis. This is definitely a very long-term strategy, and it won’t pay off overnight, but every entrepreneur needs to understand the importance of embracing this online marketing method. Not only does building a noteworthy blog in any industry or niche help to drive traffic by peaking the interest of Google, but it also leads to creating authority. If you can become an authority in your industry, you’ll gather the attention of consumers, the media and business owners alike. That, in turn, will snowball, build more authority, and eventually, enormous amounts of visibility and sales. Blog posting is one of great effective though time consuming way of building online present but it very important of not the most important among other forms of building business online presence.
3. Connect with others on LinkedIn groups or Promote your business on LinkedIn
LinkedIn groups are a great way for quickly connecting with others in your industry or niche to help spread your message. You can promote your content through LinkedIn groups as long as you don’t come across as spammy. It’s best to add value to a conversation or discussion before trying to drop your links. LinkedIn groups are also a great way of contacting people who you might not have mutual connections with. You can message any other member in the group without being connected, which can become a huge asset depending on the particular circumstances. Share updates often in the group, and be sure to stay in the spotlight without oversharing. Depending on your financial budget and the strength of your business, you can use linked ads to roomier your business on LinkedIn. Though we have many linkedin ads strategies and their is also a cost effective one. Linkedin remains the best platform to advertise your business, Business their you will see professionals who may need your business and at the same time you can now collaborate with them. Visit linkedin website to learn more on LinkedIn advertising platform.
4. Use Facebook ads and strategically-targeted landing pages.
Just like LinkedIn ads, Facebook ads, I is not free, it offers a great opportunity to reach the right demographics for your business. As long as you know your customer well, you can use metrics like interests, geographic location, marital status, age and many others, to locate potential consumers to send to strategically-targeted landing pages, also known as squeeze pages. Experiment with micro-spends to see which ad copy and squeeze page receives the best responses for dropping consumers into your sales funnel. It might take a considerable amount of time to find the right mixture or recipe when it comes to advertising on a platform like Facebook, but once your campaign is profitable, all you need to do is continue to scale.
5. Make sure your Website is Ranking: Search engine optimization.
Search Engine Optimization is
the process of getting website visitors
from the results on search engines.
For example, when people search for “IT Support companies
” or “Datacabling company in Nigeria “and our
sponsors website (linxnet.com.ng) shows up in the top
search results – this means that they are in the
first pages in the search results because their
website is optimized for the search engines.
When people click on their website, they get new
visitors that could potentially become new
customers. So search engine optimization is important in websites, because any website that is not ranking is totally waste of energy and money.
Optimizing your website for the search engines will help you gain more traffic, more clients and more exposure. Additionally, it is cost-effective and brings awareness to your brand.
4. Create Email List & Send Emails Consistently
Your email list is a powerful tool for your business. Sending emails regularly keeps you at the forefront of your audience’s mind, sets you up as a leader and/or expert and builds a loyal community out of your audience. Here are some tips for building your email list:
- Offer incentives for those who sign up for your email list. Examples such as a free e-book, printables, resources, free community, etc.
- Lean into what your ideal audience’s pain points or biggest needs are and create something that will speak directly to that. You have an answer! You can use any of these email marketing softwares : Madrid, Mailchimp etc.
- Make sure your opt-in is visible on your website. It can be placed as a popup, locate it on your top bar or at the sidebar.
Building your business online present may be a very time consuming platform but the most important thing their is that it produces a very high result depending on your strategies, and also it the most cost effective means of marketing.
Are you a small business owner looking for client, practise any of the processes listed above and you will see the result but remember focus and consistency matters alot. We will be conducting a practical section on digital marketing skill sponsored by Linx Networks Ltd is you want to get a practical knowledge of digital marketing you can stay tune.